About

The designer behind the numbers.

Based in Orlando, FL Currently at Lob 10 years in tech
Portrait of Maggie Escobedo
Maggie — UX/Product Designer, Orlando FL

Hi, I'm Maggie 👋 I'm a UX/Product Designer, UX Certified by Nielsen Norman Group, based in Orlando, FL.

For the past several years I've designed and redesigned digital experiences across industries — healthcare, banking & finance, entertainment, talent management, e-commerce, and sustainability — for companies of every size. My goal is always the same: build experiences that work for the business and the user at the same time, and I care about the entire process, from early research to post-launch validation.

I have 8+ years building and leading design teams, and I genuinely love helping other designers grow — it's why I stay hands-on as a mentor and instructor alongside my product work.

B.A. Business Engineering — Universidad del Pacífico

Cookie, Maggie's dog

Off the clock, I'm usually trying new food with my husband and friends, traveling, or hanging out with my dog Cookie 🐶

Teaching & Mentoring

The other side of my job.

Design & Career Mentor

120+
designers mentored

Portfolio reviews, career pivots, and mock interviews over 3 years — 5/5 average rating on critiques & feedback.

UX/UI Instructor

100+
students taught

Facilitated a UX/UI bootcamp across 25+ live classes — research through dev handoff.

Speaker & Organizer

Spoken at innovation conferences and organized workshops & meetups on research and design.

Experience

Eight years, one throughline:
design that people can measure.

Two parallel tracks — shipping product, and building the next generation of designers who ship it.

Feb 2024 — Present

Senior Product Designer

Lob
  • Led end-to-end design of SaaS features contributing to over 200M+ automated mail pieces sent.
  • Designed and launched a new audience-buying experience — $175K in revenue within 6 months.
Product
Mar 2023 — May 2024

Senior Product Designer & UX/UI Mentor

Moment Studio / Avocademy
  • Designed features and redesigns for 20+ clients, reducing task time and boosting conversion.
  • Mentored 100+ bootcamp graduates into roles averaging ~$95K salary — 5/5 rated.
ProductMentorship
Mar 2022 — Jul 2023

Product Design Lead

Passion.io
  • Led design across releases impacting 15K+ creator apps globally.
  • Rebuilt the research process — +10 point NPS lift, 33% faster dev handoff.
Leadership
Jan 2021 — Mar 2022

Product Design Lead, Mandü

Visma
  • Built and led a UX research practice; ran 20+ interviews with top-tier B2B clients.
  • Built a design system spanning 3 products — 60% fewer UI inconsistencies.
Leadership
Jul 2018 — Dec 2020

Founding Designer & Head of UX/UI

Tekton Labs
  • Founded and scaled the company's first UX/UI department — grew to 33% of total revenue.
  • Built and led a team of 5 across 25+ 0→1 launches in healthcare, fintech, and edtech.
Founding
Toolkit

How I get there.

Design & Research

Product DesignUX ResearchInteraction Design Information ArchitectureDesign SystemsUsability Testing PrototypingData Analysis

Tools

ClaudeGeminiFigma Make FigmaSketchAmplitudeMaze MiroCannyJiraNotion

Leadership

MentoringTeam BuildingFacilitation RoadmappingStakeholder AlignmentAgile